1. Information we collect
We collect only what we need to respond to your enquiry and provide consultancy support:
- Lead and assessment forms — your name, mobile number, email (if provided), lender name, outstanding amount, current stage of the account, and any notes you write.
- Phone calls — your number and details you share verbally, kept as case notes.
- WhatsApp — the messages, screenshots and documents you send to our WhatsApp number.
- Business information — entity name, industry and location where you share it with us.
- Website usage — device type, browser, referring page, and anonymised analytics events (see our Cookie Policy).
2. Why we collect it
- To respond to your enquiry and schedule a consultation.
- To help you prepare OTS proposals, restructuring requests, or replies to bank notices.
- To keep case notes so successive conversations are informed.
- To improve our editorial content and website performance.
3. Cookies and analytics
We use a small number of cookies for essential functionality and privacy-respecting analytics. See the Cookie Policy for the full list and how to control them.
4. WhatsApp and phone communication
When you contact us on WhatsApp or by phone, that communication travels through the respective service provider (Meta / your telecom operator). We do not control their infrastructure; please review their own privacy terms.
5. Data retention
We retain enquiry and case data for as long as it is needed to provide continuing consultancy support and to meet legitimate record-keeping obligations. You may ask us to delete your data at any time (see section 8).
6. Third-party services
We use a limited set of third parties to run the website and communicate with you:
- Hosting and content delivery.
- Web analytics.
- Email delivery.
- WhatsApp Business (Meta) and telephony providers.
We do not sell your personal data to any third party.
7. How we protect information
- The website is served over HTTPS.
- Access to enquiry data is restricted to authorised team members.
- We use reasonable technical and organisational safeguards. No system, however, is fully immune to risk.
8. Your rights
You may write to us to:
- Access the information we hold about you.
- Correct inaccurate information.
- Ask us to delete your information, subject to any legal retention duty.
- Withdraw consent for future communication.
9. Children
Our services are intended for adults acting for a registered business or as guarantors. We do not knowingly collect information from minors.
10. Changes
We may update this policy from time to time. The latest version will always be available on this page.
11. Contact
Privacy questions: contact@msme.help or call +91 98782 49029.
Questions about this page? Contact us or call +91 98782 49029.